Privacy policy

Last updated: February 2, 2026

Welcome to Sugar It (“we”, “our”, “us”). We are committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase from our website, www.sugarit.co.uk.

1. Information We Collect

When you visit our website, place an order, subscribe to our marketing communications, or contact us, we may collect the following information:

Personal Information

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Payment information (processed securely through third-party payment providers)

Website Usage Information

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Time spent on our website
  • Referring websites

2. How We Use Your Information

We use your information to:

  • Process and fulfil your orders
  • Deliver products and services
  • Communicate regarding your orders
  • Provide customer support
  • Improve our website and customer experience
  • Prevent fraud and maintain website security
  • Send marketing communications where you have consented to receive them

3. Marketing Communications

If you opt in to receive marketing communications, we may send you information about our products, promotions, and offers.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

4. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties where necessary to operate our business, including:

  • Payment processing providers
  • Shipping and delivery companies
  • Website hosting providers
  • Marketing and analytics providers
  • Legal or regulatory authorities where required by law

These third parties only receive the information necessary to perform their services.

5. Payment Security

Payments are processed securely through trusted third-party payment providers. We do not store your full payment card details on our servers.

6. Cookies

Our website uses cookies and similar technologies to:

  • Ensure the website functions correctly
  • Analyse website traffic
  • Improve user experience
  • Support marketing and advertising activities

You may manage or disable cookies through your browser settings.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal, accounting, and reporting requirements.

8. Your Rights

Under UK data protection laws, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict or object to processing
  • Withdraw consent for marketing communications
  • Request a copy of your personal data

To exercise any of these rights, please contact us using the details below.

9. Data Security

We implement reasonable security measures designed to protect your personal information from unauthorised access, disclosure, alteration, or destruction.

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

Sugar It
Email: support@sugarit.co.uk
Website: www.sugarit.co.uk

We will respond to privacy-related requests as soon as reasonably possible.